Shift Ahead How The Best Companies Stay Relevant

- REMAINDER MARKED TITLE - The future is closer than you think. In a world thats changing faster and more furiously than ever the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace and others cant How do some businesses recognize the right moment to shift and others ruefully only after its too late Packed with insightful interviews Shift Ahead offers a smart calculated approach to knowing when to change course and how to pull it off. The book brings every internal and external factor into view: competitors risks culture finances and more. And it taps success stories and cautionary tales-including HBO Adobe BlackBerry National Geographic NYU Microsoft Kodak and PG-to explain how to: Spot warning signs that its time for reinvention ? Overcome obstacles in the way of future goals ? Maintain authenticity when changing gears ? Execute a bold change seamlessly To stay competitive you must shift; to stay credible you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.